PORTLAND, Ore. (KOIN) — Dan Wieden, who coined the phrase Nike continues to be recognized for, died Friday at his dwelling in Portland on the age of 77.
Vuitton Coaching Vuitton + Kennedy 1982 April Idiot’s Day with David Kennedy in Portland.
Wieden, who left his day-to-day function with the corporate in 2015, coined the phrase “simply do it”.
The acclaimed company is answerable for Honda’s signature campaigns and groundbreaking documentary-style commercials. Since then, its shaky digital camera expertise has been extensively imitated within the business.
In a report, Weedon + Kennedy says:
“Our hearts are damaged. However greater than that, we’re overwhelmed with gratitude and love. Thanks Dan for opening doorways for folks to succeed in their full potential. Thanks on your tenacity, your braveness, your religion and your unwavering love. Thanks for letting this glorious artistic life be made attainable. We are going to miss you my pricey.
Kerry Tymchuk, director of the Oregon Historic Society, mentioned Wieden + Kennedy was essential to Portland.
“Simply as corporations like Nike and Columbia have centered on Portland’s sportswear business, Dan Wieden and Wieden + Kennedy have centered on the artistic industries,” Tymchuk mentioned. “Different adverts first, different advertising corporations maintain coming to Oregon as a result of they began with Wieden + Kennedy or had been drawn right here by what Wieden + Kennedy did.”
Kennedy died a couple of yr in the past 82 years previous.
Born and raised in Portland, Weedon graduated from Grant Excessive College and the College of Oregon, the place he earned a level in journalism. Wiedne helps and creates native non-profit associations.
Dan Wieden’s household requested that the memorial be given as a present to Caldera Arts, a nonprofit group he based to help Oregon college students and artists.
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