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Permit Victoria’s Secret to reintroduce itself.
The favored clothes and sweetness model has launched a brand new marketing campaign to redefine Victoria’s Secret for a brand new era of consumers. Appropriately dubbed “Undefinable,” the marketing campaign options each A-list fashions like Bella Hadid and Hailey Bieber, and “boundary breaking changemakers” like singer Brittney Spencer, Paralympic athlete Femita Ayanbeku and UFC star Rose Namajunas.
Along with showcasing completely different beliefs of magnificence, Victoria’s Secret says every of the marketing campaign stars reveal that “girls are undefinable by anybody however themselves.” For Namajunas, who final fought at UFC 274, showing in a Victoria’s Secret marketing campaign was an opportunity to dwell out a life-long dream.
“So long as I might bear in mind, I used to be a fan of VS,” the two-time UFC Strawweight Champ tells Rolling Stone. “I bear in mind watching the [Victoria’s Secret] Angels and the style reveals — these days have been among the most fun occasions within the Nineties,” she says. “It’s fairly wonderful that now I’m a type of girls I used to look as much as in a novel means.”
Spencer, meantime, says she jumped on the alternative to assist showcase a brand new sort of magnificence — and physique — for the VS model. “There’s a lot freedom present in simply being comfy with your self and I discover it actually stunning watching the style trade make area for all completely different physique varieties to be celebrated,” says the nation singer, who cites Tyra Banks as an early position mannequin. “When Victoria’s Secret requested me to be a part of their Undefinable marketing campaign, it was a no brainer.”
Whereas Victoria’s Secret was as soon as recognized primarily for lingerie, the corporate has added sportswear and athleisure-style items to its choices lately, whereas its VS PINK model has a full vary of attire, equipment and even a “gender free” assortment. Each Namajunas and Spencer say they welcome the continued variety in vogue, which they hope will let younger followers know that there isn’t a “a technique” to look or specific themselves.
“This partnership between myself and VS dispels the parable that ladies look higher with tons of make-up or a bunch of pretend stuff,” Namajunas says. “Being a fighter has modified my physique for higher or for worse, however I’m assured nonetheless. That’s a very powerful factor on the subject of magnificence and being engaging.”
“There are various completely different perceptions of feminine UFC athletes,” the MMA star provides, “however I wouldn’t achieve success if I frolicked taking note of them.
Says Spencer: “It’s undoubtedly a journey studying to be assured in your personal pores and skin [and] I’m nonetheless on that journey. For me proper now, confidence seems to be like studying to not conceal my physique.”
Whereas Victoria’s Secret has had its share of controversies through the years, the corporate’s new management says they’re dedicated to turning the tide, each with its choices and its campaigns.
“We aren’t right here to dictate learn how to outline magnificence for anybody however as a substitute we’re right here to rejoice how they outline magnificence on their very own phrases,” says Victoria’s Secret EVP and Artistic Director Raúl Martinez, in an announcement. “This specific marketing campaign goes past one season – and is about our ongoing dedication to celebrating all girls and each distinctive layer that makes them who they’re.”
Spencer says her marketing campaign shoot was the proper solution to bridge the hole between the VS she grew up with, and the model’s new path: “Having the ability to shoot pictures for this marketing campaign felt nostalgic, new and recent suddenly.”
You may see extra from Victoria’s Secret’s “Undefinable” marketing campaign on-line at VictoriasSecret.com. Spencer, meantime, has a brand new dwell EP out later this month, titled If I Ever Get There.
And in true “undefinable” vogue, Namajunas says she’s undecided what her plans are simply but in UFC although she’d prefer to check out one other sport: “I wish to compete in Brazilian jiu-jitsu,” she reveals, “and see what occurs from there.”
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